British Airways regional subsidiary BA CitiExpress is set to increase competition with low cost and budget airlines.

From 26th March, the airline will rebrand itself as BA Connect, aiming to attract cost conscious leisure and business travellers alike. Full details are due to be revealed next week, although fares are expected to start from £25 each way including charges and will be non-restricted and changeable.

The two class service will be withdrawn, with all customers sharing a single class, in common with many short haul flights. In flight catering will be available but no longer included in the ticket price.

Low Cost Competition

Low cost and budget airlines have competed hard against BA, and a move of this type has long been expected. Two million seats a year will be available at the lowest prices, with business customers able to take advantage of a "BA Connect Plus" fare type, offering a number of perks including lounge access.

Complimentary catering will be retained on flights from London City Airport, and mainline BA services operated out of Gatwick and Heathrow. Long haul flights are unaffected.

David Evans, managing director of British Airways CitiExpress, comments:

“The move is a direct response to changing customer needs and the challenges that have emerged in the marketplace since the creation of British Airways CitiExpress. We know air travellers value British Airways’ distinctive brand and the wide range of benefits associated with a full service airline at competitive prices.”

More Information

Customers who have bookings for travel after 26th March 2006 with British Airways CitiExpress will be contacted either by BA or by their travel agent in due course.

For more information, visit the BA Connect website.